Gucci Rush 2 Perfume from Gucci

Gucci Rush 2 by Gucci

Gucci Rush 2 by Gucci

Gucci Rush 2 Perfume by Gucci 1 oz Eau De Toilette Spray for Women. The Italian Couturier Chose A 'lucky Number' For The Name Of This Fragrance That Proposes A New Olfactive Language. 2 Also Means Double, Therefore It Complements Rush, Which Came Out A Year And A Half Ago. The Juice, Composed By Michel Almairac Of The Robertet Company, Is Not Build In A Pyramid, But Horizontally In Order To Obtain A Homogenous Effect Of All The Constituents. Fresh, Flowery And Woody, The Fragrance Opens On An Accord Of Rose, Freesia, Musk, Palm Tree, Oakmoss And Narcissus.

30 ml Perfume Spray ~ £ 20.87 - Gucci Rush 2 by Gucci
75 ml Perfume Spray (Tester) ~ £ 28.98 - Gucci Rush 2 by Gucci
50 ml Perfume Spray ~ £ 30.60 - Gucci Rush 2 by Gucci
75 ml Perfume Spray ~ £ 36.44 - Gucci Rush 2 by Gucci

Gucci Brand Profile

1920s
Guccio Gucci opened his first leather goods plus small baggage premises in his native Italy in 1921. Having up to that time worked in London's Savoy Hotel absorbing the refined tastes of English aristocrats, he presented this sensibility to Italy through exclusive leather merchandise inspired and produced by the master craftsmen of Tuscany.

1930s
During the Thirties, a chic worldwide clientele is attracted to the set of footwear, belts, gloves, bags as well as trunks. The equestrian-inspired horse bit and stirrup motifs ended up becoming permanent symbols of the fashion house, and of an increasingly impressive design aesthetic.

1940s
Facing a diminished amount of resources for the duration of World War 2, Gucci shows itself to be a business synonymous with exceptional resourcefulness as well as inspiration. The vintage Bamboo Bag is introduced, and swiftly establishes itself as one of the foremost of many iconic products. A favorite amongst royalty and celebrity alike, the bag is nevertheless available today.

1950s
The trademark green-red-green web, a by-product of the saddle girth, becomes a huge hit in the Nineteen Fifties and even nowadays it remains one of the most familiar trademark identifiers. Additional retail outlets open in Milan along with New York signaling the foundation of a worldwide presence as a contemporary luxurious brand.

Sons Aldo, Ugo, Rodolfo and Vasco take over the enterprise following the loss of Guccio Gucci in 1953.

1960s
Gucci introduces products that are prized by the most iconic figures of the era and results in being renown for producing timeless designs. The printed Flora silk scarf is created for Grace Kelly. The Gucci shoulder bag is worn by Jackie Kennedy, today it is referred to as the Jackie O. Elizabeth Taylor, Samuel Beckett and Peter Sellers all carry the unisex Hobo Bag. Stores open in London, Paris, Palm Beach and Beverly Hills continuing the worldwide development of the Gucci brand.

The legendary interlocking double 'G' emblem is adopted in the mid 1960s.

1970s
Retail outlets open in Hong Kong and Tokyo as expansion is targeted towards the Far East. Product diversification increases and the company carrys out key research into additional deluxe materials. Modern, progressive concepts are created and added product categories are launched. The earliest classic designs are modernised with new shapes and colours whilst retaining the quality and craftsmanship that is overriding for the brand.

1980s
Gucci turns into a public limited company in 1982, and Maurizio Gucci, Rodolfo's son, becomes head of the business with half of the shares. Domenico De Sole assumes presidency of Gucci America in 1984. The Bahrain-based investment business, Investcorp, is sold the remaining half of shares belonging to Aldo Gucci and his descendants.

1990s
Global acclaim follows the relaunch of Gucci which is inspired as a result of a modern fusion of innovation and tradition. Tom Ford becomes creative manager of Gucci in 1994 and he injects a feeling of daring and provocation into the brand that resonates with celebrity and accomplished elite. The stiletto, and metallic hardware silk cut-out jersey dresses quickly develop into icons of Ford's single vision.

Gucci makes the very successful change to a fully public enterprise through the appointment of Domenico De Sole as CEO in 1995. The European Business Press Federation pronounces Gucci "European Company of the year 1998" for its strategic foresight, management quality and overalll economic and fiscal performance. A strategic venture along with Pinault-Printemps-Redoute is created in 1999 and transforms Gucci into a multi brand group.

2000s
Neilson company declares Gucci the most desired luxury brand in the world in 2007 cementing its astounding universal success. Former Accessories Creative Director Frida Giannini is named sole Creative Director in 2006 creating a unique vision that fuses past and present; history and modernity. Exploring its prosperous heritage and unique craftsmanship capabilities, significant house icons including Flora, La Pelle Guccissima, the New Jackie, and the New Bamboo are reinvigorated with a innovative new look.

The association with UNICEF, first started in 2005, expands on an annual basis becoming a key corporate initiative that blends well with the Italian brands overall reach. In 2009, Mark Lee is replaced by Patrizio di Marco as CEO of Gucci. Under his leadership the legendary Italian brand's exclusive heritage and long-lasting values are emphasized in conjunction with its high fashion and aspirational style.

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